Wednesday, September 23, 2009

What Should Wilmington's Brand Be?

Inspired by Cape Fear Future, the Greater Wilmington Business Journal's latest Power Breakfast, held on Tuesday, September 22, tackled the subject of Wilmington's brand. Journal Publisher and CFF Leadership Team member Rob Kaiser asked the audience to think about the image that came to mind when he mentioned several cities, including Savannah, Charleston, Raleigh, and New York. Each has a clear brand that is readily identifiable, but what about Wilmington and the Cape Fear area?

The five panelists who debated the issue included Melanie Cook of Coastal Carolina Tomorrow; Tom Looney, Cape Fear Future's entrepreneur in residence; Jeff Morvil, president of Morvil Advertising and Design; Chad Paul, managing partner of Harbor Island Partners and Rick Randall, CEO of Trans1 Inc. Learn more about their thoughts on Wilmington's brand by reading the Journal's follow-up coverage: "Wilmington Brand Debated at Breakfast Event"

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